Promising NBA Draft pick, Lonzo Ball potentially ruins major partnerships with Adidas, Nike, Jordan

Former NCAA college player and yet-to-be NBA player Lonzo Ball has been extremely criticised for his profile and identity. Without exception to his basketball abilities as he is an expected top-5 pick of the upcoming Draft, his father Lavar Ball has continued to diminish Lonzo’s profile as he continues to make remarks somewhat disrespecting NBA legend Michael Jordan and driving sports brands away from his son. That being said, after several rejections from Adidas, Jordan and Nike – especially in his 500 million demand from Nike, has launched his son’s own shoe brand Big Baller Brand with a price tag of $495. When asked by fellow rookies of the Draft class, many would not consider buying the shoe but likes the idea behind it.